Mesa, Ariz: OptimumHQ, a local Software as a Service (SaaS) startup, welcomes Chris Torrenzano to the team as Director of Marketing.
Chris is a New Jersey native who spent the last three years as Director of Marketing for Funderbolt, an enterprise crowdfunding platform for colleges and universities. He has his law degree from New York Law, as well as his B.S. in Finance and Marketing from Lehigh University.
Skilled in business strategy, customer development, digital marketing, content development, lead acquisition, and customer journey design, Chris is most motivated when presented with a defined goal and the autonomy to develop and/or optimize the systems, procedures, and communications in pursuit of achieving that goal.
His passion is establishing a holistic understanding of an organization so that he may efficiently and effectively measure, understand, and improve the flow of customers in and out of the organization's product/service and business.
At Funderbolt, Chris ran marketing experiments with pay-per-click (PPC) campaigns, conferences, webinars, email, and social media to identify cost-effective lead acquisition channels. He also built customer personas and conducted customer development and discovery campaigns including phone interviews, in-person conversations, and market research, among other duties.
In his new role, Chris will be working alongside OptimumHQ's Marketing Manager, Amanda Nielsen, assisting with market hypothesis, developing customer personas, managing outbound campaigns, and more.
"Chris is an excellent addition to our growing team. With his marketing and communications expertise, I'm very excited to see what ideas and growth plans he has in store for OptimumHQ," said CEO Simon Chatfield.
OptimumHQ has been experiencing steady growth since its official launch in January 2017.
OptimumHQ is an emerging tech startup based out of Mesa, AZ that is revolutionizing the enterprise software industry by doing what most still believe is impossible: providing an affordable, all-in-one, user customizable solution for businesses large and small. Learn more about how you can optimize your business: www.optimumhq.com.